Fiachra is a marketing specialist, innovation enthusiast and entrepreneur with a long-held passion for the health benefits of cannabinoids and a focus on commercial opportunities within the rapidly-expanding global recreational and medical cannabis markets.
In 2015, he launched California’s first discrete, full metal disposable cannabis pen through the medical dispensary channel. This, combined with prior experience as Marketing Director in the Chinese FMCG and travel retail segments, allowed Fiachra to bring to Altum highly relevant category experience, as well as brand-building and marketing acumen. Since 2018, he has helped lead Altum’s mission to increase the availability and understanding of cannabinoids across Asia-Pacific; achieved through consumer brands such as Felix & Co and business brands such as LIFE CBD, in addition to initiatives such as Found Café, the first CBD café and retail store in Asia-Pacific.
In this episode, Fiachra discusses the evolution of the CBD industry as a consumer goods industry, how Altum are building a brand that resonates, along with why he and many other Irish people are innovating in this area.
This episode is hosted by Dave Byrne.