Life After COVID, How Tech Sales Is Evolving

On Monday, February 14th at 12pm (New York, 5pm Ireland) we’re delighted to welcome a panelist of tech sales experts to discuss their views on the evolving sales landscape post-COVID.

Joining the Zoom panel:

  • Sarah-Anne Collins – Director, LinkedIn
  • Darragh Fitzpatrick – SVP, Rollworks
  • Shane Murphy-Reuter – CMO, ZoomInfo
  • Debbie Wogan – CRO, TVSquared

Recently appointed Digital Irish board member Brian O’Reilly (VP of Sales, Customer Success & Operations at Melio) will lead the discussion.


About Our Panel

Sarah-Anne Collins is the Head of Enterprise Sales at LinkedIn and runs a $250M sales business with 65 sales reps within the organization. During her 8 years at LinkedIn, she has made an impact on thousands of clients and hundreds of sales professionals, striving to create an inclusive and diverse environment for all. Her passion is people, she cares deeply about everyone in her organization, leads with transparency, treats people with respect, fosters inclusion, and transforms people’s careers. This past year she has been particularly focused on virtual inclusion and creating a virtual hybrid culture through thoughtful and innovative touch points that bring people together in the organization.

Born & raised in Dublin, Darragh Fitzpatrick graduated with a BComm and started his career thinking he would become a management consultant, which he admits he didn’t know a huge amount about at the time! A compelling phone call led him to pursuing a career in Tech when he joined Google as a member of their UKI Sales team. After a really enjoyable 2.5 years, an opportunity presented itself to join a company called AdRoll which had just set up its European HeadQuarters in Dublin. Fast forward another 8 years, with over 3 of them in NYC, and Darragh is currently SVP of Sales for RollWorks (B2B division of NextRoll) where he runs a talented team of 100 people who are all based in the US.

Shane Murphy-Reuter is an experienced marketing leader. Currently CMO at ZoomInfo (Nasdaq:ZI) and previously leading marketing teams at Intercom and AdRoll. He’s passionate about helping hyper growth SaaS companies find new paths to sustained growth. Originally from Ireland, Shane currently live in Massachusetts with his wife and two kids.

Debbie Wogan is the CRO at TVSquared, the largest independent global measurement and attribution provider for converged TV. Debbie’s leads the company’s sales functions across Advanced TV, Enterprise, Brands & Agencies with a focus on developing the commercial go-to-market strategy and leading client relations. Debbie is a strategic business leader with comprehensive sales, marketing and business development skills with over 20 years experience in digital media and data. Prior to TVSquared Debbie held various sales leadership positions at Spotify, Catalina, BlogHer, NBCU and iVillage.


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